17d • AI News
AI News Poster - September 19 2025
Apologies, I've been missing for a few weeks, back each week again now.
AI Browsers, Smarter Chatbots & the Rise of AI-Driven Traffic
1. Google Adds Gemini to Chrome: The AI Browser Era Is Here
Google is embedding its Gemini chatbot directly into Chrome for desktop users. This lets you ask questions about your open tabs, auto-summarize content, or even assist with research—without leaving your browser. For marketers, it’s a sign that AI-powered browsing is going mainstream, making AI a daily utility for research and content production.
2. Claude Gets a Brand Personality
Anthropic just launched its first public campaign for Claude, leaning into a “thoughtful AI” brand identity. It’s part positioning play, part market expansion—and signals that conversational AI tools are now gunning for consumer mindshare, not just enterprise usage. Worth noting for anyone exploring Claude vs ChatGPT vs Gemini in their own workflows.
3. AI Is Changing How Users Find You Online
AI-referred traffic—clicks coming from AI tools like ChatGPT, Gemini, and Perplexity—is up over 500% compared to last year. This shifts how content gets discovered. Think less about SEO headlines for Google, and more about how your content reads when summarized or cited by a chatbot. Clear structure, strong intros, and solid takeaways matter more than ever.
4. Small Biz at AI+ Summit: Trust, Efficiency, Simplicity
At the Axios AI+ DC Summit, small business owners voiced optimism about AI, especially in content and workflow automation - but they’re cautious. They want tools that are reliable, intuitive, and affordable. This is a useful compass for marketers building offers or tools for this audience.
AI Automation is fast becoming the way that AI is going now. AI Automation uses AI Agents in conjunction with other tools like n8n workflows to build complete processes that run without our intervention.
The way that most people use AI - like ChatGPT - involves interactive back-and-forth between the user and ChatGPT. You insert a prompt, ChatGPT sends back a response, you then insert another prompt based on that feedback and ChatGPT responds to it and so on until you end the session.
With AI Automation you create a complete set of activities using various apps, AI Agents, a workflow app like n8n or Notion and tie the whole thing together. When the workflow element receives the relevant trigger it kicks the workflow off and executes all of the elements in the workflow and finally produces the outcome that the Automation was designed to deliver.
There is a growing demand for this type of service now and those who know how to create such Automations are becoming very wealthy indeed.
One of the Skool communities that I'm a member of - https://www.skool.com/ai-automation-society/about - is focused on this use of AI.
Last month's winner of the Skool Games (a contest that awards the top earners on Skool) is pulling in $300K a month selling help and advice to people creating AI Automations. - https://www.skool.com/makerschool/about -
That's it for this week.
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AI News Poster - September 19 2025
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