1. Brand Messaging 3 Words to Describe Your Brand Soft Feminine Transformative Core Value You Provide Helping young women step into their “boss era” through soft-girl lifestyle, manifestation, and simple digital income systems they can start today. How Your Brand Helps Your Audience My brand gives them clarity, confidence, and a supportive feminine space where manifestation meets strategy. You show them how to shift their mindset, build a soft life, and create income using faceless content without burnout or overthinking. Top 3 Problems You Solve 1. They don’t know how to start making money online. 2. They feel overwhelmed, insecure, or stuck in a life they don’t want. 3. They struggle with consistency, confidence, and brand direction. Key Transformation You Want to Deliver Helping women go from stressed, broke, confused, and insecure… to soft, confident, aligned, financially independent, and living their dream girl era through accessible manifestation and digital marketing frameworks. 2. Brand Positioning Checklist Define your niche clearly. Soft girl aesthetic + feminine wellness + manifestation + faceless digital marketing. Identify your ideal audience. Young women (18–26) who want to escape the 9–5, glow up their mindset, and create a soft life with online income using a faceless brand. Define your brand tone and style. Soft, nurturing, encouraging, feminine, simple, aesthetically pleasing, emotionally supportive. Never chaotic. Never aggressive. Never salesy. Research competitors/faceless accounts in your niche. ( soft girl quotes, self-care creators, faceless digital marketers, soft girl/ feminine woman aesthetic pages, manifestation reels.) Note what works and what doesn’t What works: Light, soft backgrounds Dark text or pastel text Clean layouts with space to breathe Matching fonts Romantic, dreamy, feminine music Clear messaging that feels like advice from a big sister Soft girl / cozy girl aesthetic Emotional hooks (dream life, becoming unrecognizable, soft success)

Brand Name: The Boss Era Academy The name represents stepping into your soft, feminine CEO energy — the era where you become the version of yourself who attracts money, confidence, abundance, and independence effortlessly. “Academy” signals growth, learning, and transformation, which matches your digital products + manifestation teaching style. --- 🎨Brand Colors Soft Girl Palette Blush Pink the main color Ivory White Champagne Cream Secondary Colors (that i could use as accents maybe ? ) Dusty Rose Soft Lavender Muted Gold I feel like this palette gives off young, feminine, aesthetic-driven women who want to elevate their life style Tone of Voice Soft Girl CEO energy: Supportive Inspiring Warm Confident Aesthetic-driven “I got you, babe” mentor energy You sound like the soft, boujee big sister who shows them how to level up without burnout or struggle. ✨ Tagline Ideas ( I cant decide which one i like the most) 1. Where Soft Girls Become CEOs 2.Become Her .The Version You Dream About 3.Soft. Feminine. Successful. 🎀 Brand Positioning The Boss Era Academy teaches women how to… manifest effortlessly build digital income streams embody self-worth step into soft luxury habits create their dream girl identity …all without the toxic hustle or 40-hour work weeks. It’s soft girl self-development + digital income + manifestation all merged into a feminine, aesthetic brand. Also just and idea I've been playing around with is maybe use cute/ funny baby dogs or pets in my carousel posts ? As and attention grabber and also keep my audience swiping? And also should it just be dogs or can it be a mixture of baby animals ? Id be really interested in your feedback / opinion . Thank you 😊

Module 2 — Faceless Marketing & Building a Brand That Converts 1. Brand Messaging Worksheet Goal: Create messaging that attracts your audience. 1. 3 Words to describe your brand: Hopeful, Safe, And Empowering. 2. Core value you provide: I help pensioners feel Financially Safe again. 3. How your brand helps your audience (short sentence): I create a safe space for pensioners who feel left behind. 4. Top 3 problems you solve for your audience: ● Money is not enough. Financial Stress – not having enough to live on. ● Confidence is low. Feeling lost, left behind and too old to start online. ● Feeling alone. Lack of community, support and guidance. 5. Key transformation you want to deliver: Helping pensioners rebuild their confidence, earn online and take back control of their financial future. 2. Brand Positioning Checklist ⬜ Define your niche clearly. I help pensioners to create extra income online, using an easy proven system without having to have special skills or showing their faces. ⬜ Identify your ideal audience. Pensioners struggling to survive on their pensions. ⬜ Define your brand tone and style. Warm safe.no face required just texture and visuals. ⬜ Research competitors/faceless accounts in your niche. Did research. ⬜ Note what works and what doesn’t in competitor content. What works is a light background with a dark text. Music that compliments the video or picture and the text used must also complement each other and portray the message and emotion. What does not work is being too salesy. ⬜ Decide your unique twist/angle. As a 66 year old pensioner who is actually DOING IT, learning to earn online, step by step and showing other’s it’s never too late….

Hi ICM Family🌸 Please go and look I have uploaded all the training Modules for the Free Faceless Training. I will be adding Golden Nuggets as I find them. Please when you post or email your worksheets to me, please make sure to give some time to give you feedback. I will be doing all the Faceless Deep Dives Modules tomorrow so that everybody has time over the weekend to finish up so that we all can launch together next week.

Hi ICM Family🌸 I have changed some of the worksheets from Module 3 to Module 5. So please make sure you get the new link inside the module so see the changes. I have added more information for you to help you more with your brand. Please do not post anything on Instagram yet, until you have gotten all the feedback you need from me to actually launch your Faceless Brand. While you are learning take this time to build connection, engagement with others you want to follow because of their Faceless Brand and then also your perfect audience who you follow. You can create you Instagram Account so long so that you can follow and engage with others. Please make sure that your BIO is clear, understandable and straight forward on who you help, with what you help (problem/pain point), how you are helping them (Program/Product) Faceless.