Module 1 homework
Brand Name: The Boss Era Academy
The name represents stepping into your soft, feminine CEO energy — the era where you become the version of yourself who attracts money, confidence, abundance, and independence effortlessly.
“Academy” signals growth, learning, and transformation, which matches your digital products + manifestation teaching style.
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🎨Brand Colors
Soft Girl Palette
Blush Pink the main color
Ivory White
Champagne Cream
Secondary Colors (that i could use as accents maybe ? )
Dusty Rose
Soft Lavender
Muted Gold
I feel like this palette gives off young, feminine, aesthetic-driven women who want to elevate their life style
Tone of Voice
Soft Girl CEO energy:
Supportive
Inspiring
Warm
Confident
Aesthetic-driven
“I got you, babe” mentor energy
You sound like the soft, boujee big sister who shows them how to level up without burnout or struggle.
✨ Tagline Ideas ( I cant decide which one i like the most)
1. Where Soft Girls Become CEOs
2.Become Her .The Version You Dream About
3.Soft. Feminine. Successful.
🎀 Brand Positioning
The Boss Era Academy teaches women how to…
manifest effortlessly
build digital income streams
embody self-worth
step into soft luxury habits
create their dream girl identity
…all without the toxic hustle or 40-hour work weeks.
It’s soft girl self-development + digital income + manifestation all merged into a feminine, aesthetic brand.
Also just and idea I've been playing around with is maybe use cute/ funny baby dogs or pets in my carousel posts ? As and attention grabber and also keep my audience swiping?
And also should it just be dogs or can it be a mixture of baby animals ?
Id be really interested in your feedback / opinion .
Thank you 😊
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1 comment
Saskia Dreyden
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Module 1 homework
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