Most people only look at reach and impressions.
But the real power lies in the emails LinkedIn automatically sends to your subscribers.
Example from my wife:
๐ Her last newsletter had only 93 impressions โ with just 250 subscribers and about 2,000 followers.
๐ Still, she got an inbound application via email, because the reader felt deeply understood by her content.
That proves:
Itโs not about big reach. Itโs about the right people seeing the right content.
Now imagine having 1,000 of your ICP as subscribers โ and being able to send them strategic content, for free.
Thatโs basically your own email list inside LinkedIn.
๐ฌ Question for you:
Are you already using the LinkedIn newsletter โ or do you still think itโs โtoo small to matterโ?