You’re active on LinkedIn for years, but at some point you:
- Change your target audience
- Adjust your offer
- Or even pivot into a completely new industry
Suddenly, reach and engagement drop – because your old network isn’t the right fit anymore.
That raises the big question:
👉 If you change your offer or target audience today – should you start a new account or keep building on the existing one?
💬 Have you ever gone through this situation?
What did you do – and what worked best for you?