We were analyzing one of Gary’s post as part of our value prep for creators - 'Why my post is not working or why it worked?' we decode it using audience psychology + Data analytics + AI.
Insights:
𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗘𝗳𝗳𝗼𝗿𝘁 𝗦𝗰𝗼𝗿𝗲 (𝗖𝗘𝗦): ~𝟭,𝟭𝟱𝟬
Meaning :
Attention is finite. The more mental energy someone spends on a post, the stronger the value signal becomes. A like takes less than a second. A thoughtful 50-word comment may take 60+ seconds with reflection (Method and scoring not sharing here)
122 comments on 377 reactions is unusually high - about 1 in 3 people who reacted also wrote something. That means the post hit a nerve. People felt compelled to respond, not just tap.
𝗥𝗲𝗮𝗰𝘁𝗶𝗼𝗻 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗜𝗻𝗱𝗲𝘅: ≈ 𝟬.𝟰𝟱 (𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲-𝗹𝗼𝘄)
Meaning :
Reaction type chosen (Like vs. Insightful vs. Celebrate vs. Love vs. Funny vs. Support) - LinkedIn forces a choice, which is itself attention effort.
This post is NOT "emotionally noisy" - they are agree on one feeling as RDI is moderate-low, if it is high, meaning people feel mix of emotion which is not good.
How : compute Shannon entropy on the reaction mix: Proportions: Like 0.769, Love 0.156, Support 0.056, Celebrate 0.016, Insightful 0.003 Shannon entropy H = -Σ(p × log₂ p) ≈ 1.05 bits Max possible with 5 reactions used = log₂(5) ≈ 2.32 bits. Diversity ratio ≈ 0.45 - moderate-low.
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𝗜𝗻𝗽𝘂𝘁 (𝗮𝘀 𝗼𝗻 𝟭𝟭-𝗠𝗮𝘆-𝟮𝟬𝟮𝟲 𝟭𝟲:𝟱𝟴 𝗜𝗦𝗧)
Post type: short reflective/inspirational
No CTA, no specifics, no question
Total reactions: 377
(Like 290, Love 59, Support 21, Celebrate 6, Insightful 1)
Comments: 122
Reposts: 11
Visible comments analyzed: 10
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This kind of psychology + behavioral + data-backed clarity is exactly what we are building for creators.