2d • 💎 Gems
A few months before I didn’t even exist on LinkedIn.
Now, I’ve built a network of 2,832+ friends
And worked on over 100 LinkedIn profiles.
But here’s the wild thing I noticed…
93.01%+ of people are making this one mistake.
Especially in the Featured Section.
Most of you are pinning your top-performing
post just because it got likes and comments.
But guess what?
✅ Likes ≠ Leads
✅ Comments ≠ Conversions
Your Featured Section is not your highlight reel.
It's your conversion zone.
So if you're not using it to drive people to:
Your lead magnet
Your newsletter
A free resource
A case study
Or a discovery call link...
You're leaving real money on the table.
I say this with love:
That viral post isn’t building your business.
Start thinking strategically.
Use the Featured Section like a landing page.
Because profile views are free traffic and you’re wasting it.
So here’s my quick tip:
Before pinning anything, ask:
Can this help someone take the next step with me?
If not, time to change it.
PS: I’m Zubia Hassan ♛ . I help creators and consultants turn their LinkedIn profile into a client-attracting asset with premium visual identity.
Want me to take a quick look at your profile?
Drop a “FEATURE” in the comments & I’ll DM you free feedback.
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A few months before I didn’t even exist on LinkedIn.
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