Lead Magnet Example:
How will your lead magnet help your prospect?1. The PDF Guide
  • Benefit: Educates without pressure — shows them how to select a meaningful, lasting piece of art.
  • Emotional connection: Builds trust and positions art as a personal, legacy-worthy gift, not just decoration.
  • Practical help: Offers actionable tips, checklists, and inspiration to avoid the fear of “buying the wrong piece.”
  • Exclusivity: Shows them that your artwork is limited and curated — makes the purchase feel special.
2. The Quiz
  • Benefit: Personalizes their experience — they feel like they are being “seen” and guided to the perfect piece.
  • Reduces uncertainty: By matching them to pieces based on their room, style, mood, and preferences, you make the buying decision easier.
  • Fun engagement: Interactive, feels like an experience rather than a sales pitch.
3. Collector’s Circle / Email Sequence
  • Benefit: Provides early access, behind-the-scenes stories, and collector perks, which adds exclusivity and belonging.
  • Seasonal urgency: Timely reminders about holiday deadlines or limited editions increase the likelihood of action.
  • Ongoing engagement: Keeps your art top-of-mind, nurturing them toward a confident purchase.
What format will it be (PDF, video training, etc.)?
The Art of Gifting: Choose Your Perfect Legacy Piece - pdf and a
Quiz: Tranquil Dreamer, Bold Adventurer, Romantic Soul, Modern Minimalist, Nature Enthusiast
Which one are you and then have examples.
1
5 comments
Kirsten McIntosh
2
Lead Magnet Example:
In-House Marketing Machine
Build your own marketing machine—so you can attract leads consistently, grow with confidence, and keep control where it belongs: inside your business.
Leaderboard (30-day)
Powered by