🧵 1. ASOS is using Gen‑AI to power design, They’ve rolled out Fermat AI across their design teams to turn sketches into photorealistic images fast. Big win for speed + better factory communication. It’s not replacing designers, it’s helping them experiment quicker. ⚖️ 2. CLO wins copyright case vs. Style3DCLO Virtual Fashion just won a major lawsuit in China over software piracy. Regardless of your take, this shows IP is getting serious in the 3D space, and that “grey tools” can come with major risks. 🛍️ 3. AI shopping is moving past discovery , and into checkout BOF says retailers are reworking product data to match how AI search and shopping tools are evolving. What does that mean? Your naming, content, and product structure could soon matter more than your homepage design. 🧠 TL;DR:Digital design isn’t just about pretty renders anymore. It’s tied to IP, speed, and even how your customer finds and buys your product. What’s the most interesting shift to you? 1️⃣ Gen-AI in design 2️⃣ IP + 3D tools 3️⃣ AI shopping/checkout Drop your number below. 👇🏾 Let’s talk!!

Big news in the last month! Several fashion tech startups (including Lalaland.ai and ZMO.ai) have rolled out updated AI model generators that let brands create full product shoots without hiring models, booking studios, or shooting a single garment. We’re talking:👗 Accurate body diversity💡 Instant background swaps🧵 Full outfit styling📦 Visuals that are PDP-ready And brands are already using them. 🟠 Some early adopters say it’s a game-changer for cost and speed. 🟠 Others worry it’s messing with customer expectations (hello, returns). Here’s the debate: Would you trust AI-generated model imagery to represent your product online?Would your customer? 🔥 YES — it's the future, let’s move faster ⚖️ MAYBE — only if the garment’s already locked in and accurate 🚫 NO — not until the tech gets more honest about fabric and fit 👇🏾 Drop your take, and if you've tested any tools, share what happened.

Big moves in digital fashion again this week, Krea AI announced a new feature that lets you generate 3D garment mockups from simple sketches or text prompts. No technical skills, no software deep-dives just ideas turned into visuals in minutes. 🟠 Why this matters if you're starting a fashion brand:Forget needing a full design team or spending weeks on product development visuals. Tools like this can help you: 🟠 Test ideas fast— Build mood boards that actually reflect your vision 🟠 Start conversations with factories, buyers or partners before you sample anything It won’t replace proper 3D tools like CLO or Browzwear (yet), but it can act as a supercharged sketchbook for early-stage founders. 🧠 Bottom line: If you’ve got design ideas but no production pipeline yet, AI + 3D is your way to move without burning time or budget. Has anyone tried it yet? Drop your thoughts or tools you're testing below 👇🏾

Before you buy tools / hire someone / spiral… answer these: ☐ What are you trying to save most right now? Time / Money / Sanity ☐ What keeps slowing you down? Samples / Feedback loops / “Almost ready” ☐ What would a win look like in 30 days? (pick ONE) — 1 digital prototype + mini lookbook — fewer sample rounds — faster approvals — pre-sell/test interest before sampling If you can’t name the win, you don’t need digital yet. You need clarity. That’s today’s homework. No one likes homework, but here we are. 🫠

If you’re a freelance designer who’s been side-eyeing Marvelous Designer because “enterprise pricing = nope”… there’s movement. Marvelous Designer has launched a new Indie license option aimed at smaller studios (and they’re also pushing a more flexible “toggle on/off” monthly enterprise route). Why you should care (even if you’re not a “studio”): - it’s a signal that creator / small team workflows are being taken seriously - MD keeps inching closer to being a realistic part of more freelancers’ stacks (especially if you collaborate in a small collective) - And yes, MD has been adding AI-related features/activations on the product side too.