Industry news from the past 4 weeks 🚨 · The Future Of Digital Fashion

Industry news from the past 4 weeks 🚨

🧵 1. ASOS is using Gen‑AI to power design, They’ve rolled out Fermat AI across their design teams to turn sketches into photorealistic images fast. Big win for speed + better factory communication. It’s not replacing designers, it’s helping them experiment quicker.

⚖️ 2. CLO wins copyright case vs. Style3DCLO Virtual Fashion just won a major lawsuit in China over software piracy. Regardless of your take, this shows IP is getting serious in the 3D space, and that “grey tools” can come with major risks.

🛍️ 3. AI shopping is moving past discovery , and into checkout BOF says retailers are reworking product data to match how AI search and shopping tools are evolving. What does that mean? Your naming, content, and product structure could soon matter more than your homepage design.

🧠 TL;DR:Digital design isn’t just about pretty renders anymore.

It’s tied to IP, speed, and even how your customer finds and buys your product. What’s the most interesting shift to you?

1️⃣ Gen-AI in design

2️⃣ IP + 3D tools

3️⃣ AI shopping/checkout

Drop your number below. 👇🏾

Let’s talk!!

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