Industry Hot Take: Are AI models already outpacing traditional e-comm shoots?
Big news in the last month!
Several fashion tech startups (including Lalaland.ai and ZMO.ai) have rolled out updated AI model generators that let brands create full product shoots without hiring models, booking studios, or shooting a single garment.
We’re talking:👗 Accurate body diversity💡 Instant background swaps🧵 Full outfit styling📦 Visuals that are PDP-ready
And brands are already using them.
🟠 Some early adopters say it’s a game-changer for cost and speed.
🟠 Others worry it’s messing with customer expectations (hello, returns).
Here’s the debate:
Would you trust AI-generated model imagery to represent your product online?Would your customer?
🔥 YES — it's the future, let’s move faster
⚖️ MAYBE — only if the garment’s already locked in and accurate
🚫 NO — not until the tech gets more honest about fabric and fit
👇🏾 Drop your take, and if you've tested any tools, share what happened.
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Louise Atiba- Davies
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Industry Hot Take: Are AI models already outpacing traditional e-comm shoots?
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