Cost per lead tells you what a lead costs. It doesn't tell you which ones are worth buying. One question on an application form told Antonio exactly that. He was back Thursday and pulled up his HYROS account to show how he reads it. What we covered: - The one form answer that predicted who paid - Turning every form question into a tag - Earnings per lead instead of cost per lead - Why an 80% creative win rate is a warning Watch the recording and recap in the classroom here.

Alex Becker sees what's working across billions in ad spend and 4,000+ ad accounts. He took your questions live and drew the answers out on the whiteboard of truth and justice. He covered: - Why he buys ads off a two-year payback, not this month's - How to feed conversions when your funnel barely has any - Why there's no real audience targeting anymore - Why swapping in new ads every week kills your results Watch the recording and breakdown in the classroom here.

Marius Bulai spends $2M a month on low ticket funnels. He broke down the reads he uses in HYROS to tell a funnel that's actually clearing from one that only looks like it. Yesterday we covered: - Why your reported cost per buyer is half what you paid - The filter that stops backend sales inflating your front end - What buyers actually do with the product they just bought - The ascension rate that collapsed across the whole market - The profitable ad he kills on sight Watch the full replay and breakdown in the classroom here.