As below, consolidating my MCP submission into 1 instead of 2, each solving a seperate problem 👇 1️⃣ "Liam", my AI media buyer that runs our Meta account What it does: Claude Code + the HYROS MCP, working like a full-time media buyer who never forgets: it reads HYROS itself, makes the kill / keep / scale calls, and logs why. The problem: I was the media buyer. Every ad read meant pulling reports, judging on one attribution model, and forgetting why we'd made a call three weeks earlier. So sometimes I relearned the same lessons and held losing ads too long! How I solved it: connected Claude Code to the HYROS MCP and gave it a memory. Every day it: • Pulls HYROS itself and reads every ad on first- AND last-click • Makes kill / keep / scale calls against rules we set before the results came in • Remembers every decision and why, so it never relearns a lesson!!! • Turns its own mistakes into checklists so it doesn't repeat them Best catch: one ad showed 0% upsell on first-click and was the best in the account on last-click (16.7%). On one attribution model, it would have been killed. The prompt that started it: "You're my media buyer. Pull HYROS yourself, judge every ad on first- and last-click, follow our rules, and log every call and why." Feedback for HYROS • The CAC curve can't tell a budget change from a new ad launching. Our "cheap week" was a new ad, not the extra budget. Add a "new ads launched" marker per spend level? 2️⃣ Give Meta cAPI what a buyer is WORTH over their lifetime What it does: sends Meta's cAPI what each new buyer is likely worth to us (from our lifetime HYROS data), so Meta hunts for buyers who become our highest-LTV members, not just more cheap front-end buyers. Like Meta's value optimisation, but fed with my own HYROS data. The problem: our front end is a cheap cookbook. At checkout, a buyer who never comes back and a buyer who becomes a long-term 1-1 coaching member look identical to Meta. Meta's own predicted-value bidding needs ~100 conversions a week, which our 1-1 program may never hit!