Not all expertise is a one-size fits all solution. What is something that didn’t work for your business?

Most homeowners view HVAC as a "black box" in their attic or basement. You can build massive authority by pulling back the curtain. Instead of selling a unit, sell indoor air quality (IAQ) or efficiency. Tip: Show "Before & After" photos in an appointment or social media of disgusting filters or clogged coils to trigger a "could that be mine?" response. Why it works: It shifts the conversation from a grudge purchase (repair) to a health and wellness investment (clean air).

I'm from baton rouge,la I have been doing sub contracting for last 3 years as my own business now I'm looking into picking up more customers and learning more about sales and marketing. I have 10 years experience in the hvac industry, mostly installs.