Apr 22 (edited) • General discussion
The greatest car salesman in history sold 13,001 cars over his career
Guinness World Records made it official.
His secret was not a CRM. Not a script. Not a follow-up sequence. He mailed every single customer a handwritten card once a month.
12 cards a year. One for every holiday. Halloween. Valentine's Day. Thanksgiving. Each one had the same message printed inside:
"I like you."
That's it. No dealership logo. Just his name. He kept it off-brand on purpose so it felt personal, not promotional.
At scale, he was sending out over 13,000 cards per month. He hired two assistants just to help manage it.
Joe Girard says it's reason he outsold every other car salesman on the planet for over a decade.
The principle holds today. AI can draft the message. Automation can handle the timing. But the reason it works has nothing to do with the tech.
People buy from people who make them feel remembered.
That is still the job. The tools just make it easier to do it consistently.
What part of your follow-up actually makes clients feel like you remembered them, not just reminded them?
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The greatest car salesman in history sold 13,001 cars over his career
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