Generated this burger recipe infographic in Huzi and realized this format could work for all kinds of stuff. Listing prep guide, buyer checklists, investment property breakdowns, even a "recipe for closing more deals." Pretty fun, right?

This is one of the most grounded takes on AI I’ve seen One moment that stood out: “I don’t think the internet replaced workers. It replaced humans who don’t use the internet with humans who do use the internet — and then created more jobs and more opportunities.” That framing is important. AI isn’t killing real estate. It’s exposing who’s willing to adapt, and who isn’t. Ryan also touches on something that often gets missed: Every major shift feels disruptive until it becomes invisible. We don’t think about “using the internet” anymore; it’s just how business works. AI is heading the same way. If you have tasks that take time away from you every day, leave a comment. (I'll help you solve them) Let's take our time back

Yes, you should update your photos. But also... scheduling? Paying someone? Figuring out what to wear? This is way easier. You just take your current headshot (or even a decent selfie), find some outfits online, and add all of the images you would like to use to your board. Want to look polished for luxury clients? Done. Need something warm and friendly for your Instagram? Easy. These are just generations; now the fun part is creating the marketing. I'll have an update post coming soon for this.

If you've ever posted about a new listing, a service you offer, or a tool you use and heard crickets... this is probably why. Most of us are trained to talk about what something is. But people don't buy what it is. They buy what it does for them. Let me show you what I mean. The Problem: Features Don't Sell Look at these examples: ❌ "Buy our 200W Charger" vs. ✅ "Charge your phone in 10 minutes" ❌ "Waterproof phone case" vs. ✅ "Stress-free pictures at the beach" ❌ "Prevent Obesity ($)" vs. ✅ "Cure Obesity ($$$)" People don't care about the 200W charger. They care that they're not stuck with a dead phone when they're running late to a showing. They don't care about the waterproof case. They care that they can take photos at their kid's pool party without panicking. The feature is the what. The benefit is the why it matters. The Same Goes for Real Estate When you're marketing a listing, most agents do this: ❌ "4 bedrooms, 3 baths, 2,500 sq ft" That's a feature list. It's not bad, but it doesn't sell. Here's the benefit version: ✅ "Room for the whole family to spread out, plus a home office you'll actually want to work in" See the difference? One describes the house. The other describes the life you'll live in it. Another Example: Selling Your Services ❌ "I offer professional photography and virtual staging" vs. ✅ "Your listing will stand out online and get more showings in the first 48 hours" People don't hire you for the photography. They hire you because they want their house to sell fast and for top dollar. The Real-World Test Here's a quick exercise. Look at your last social post, email, or listing description. How many times did you describe what something is vs. what it does for them? If you're heavy on features, flip it. Feature: "This home has a gourmet kitchen with stainless steel appliances." Benefit: "Host dinners you'll actually enjoy cooking for." Feature: "I use AI tools to streamline my client communication." Benefit: "You'll never wait more than an hour for a response from me."