Protect your brain. Here's the difference when advertising inside an AI assistant — and it matters even if you've made your peace with ad-supported search. Google knows what you searched for. ChatGPT knows what you're thinking about. When you type "best running shoes" into Google, you reveal a purchase intent. When you ask ChatGPT "I've been having knee pain after my runs — what might be causing it, and should I keep training for my marathon?"you reveal something categorically more intimate. A fear. A goal. A physical vulnerability. A timeline. A commitment. You're not querying a database. You're thinking out loud to something that responds, remembers, adapts, and uses your pain to sell you a product. Read the full blog https://substack.com/home/post/p-198422550

We built a tool for our AI agent web builders to use when building sites for our customers. They use the tool to ensure they build the sites to the best practices for SEO/AEO/GEO and 27 specific audit points. You can access it here to test your own site or any site that you are vibe coding for free and no strings. I'm sharing this because there is so much bad info online specifically about AEO/GEO so if you want a solid free tool, use this...cheers. https://aeositechecker.com/?fbclid=IwY2xjawRxmFtleHRuA2FlbQIxMQBzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEea3opISxPSkGqagE1EjEdYbzYhXgA0Qki_Whce8xmDisqRfgWh7PbqkOnihc_aem_ubKVuopXFLNoyQxB8jlSnw

Most people hear "Anthropic just got more compute" and think: great, better AI tools. That's the easy version of the story. The harder version is what we actually talked about in this week's video. Big tech locking down infrastructure at this scale means smaller players can't compete at the frontier level anymore. The garage-startup era of AI is over. If you don't own the dirt the computer sits on, you don't own anything it produces. And that's before you get to what data centers are doing to the communities they land in. Or what AI finishing your sentences is slowly doing to your ability to think without it. We work in AI. We're not pretending any of this is simple. If you want the honest version of where this is all heading, watch the full breakdown.

You ever have to onboard the same person twice? Like you already explained how you do things. Your tone, your clients, your process. And somehow you're doing it again. That's most people's relationship with AI right now. Open it, explain everything, get the output, close it. Do the same thing tomorrow. SparkPad is built so you never do that again. Your business lives inside it. Your departments, your agents, your workflows. Everything it needs to know is already there before you type a word. You just open it, click what you need, and work. That's the whole thing.

If the house had its own online presence, what would you want it to have to help you know more about it, the area, etc? Any helpful tools or details that would really be a 'wow' factor? If you're in the industry, what sort of features would you want out of your digital marketing suite if it was all hands off and done for you? If you could click a button and get this as a result would you do it? https://11102-126th-avenue-ne-kirkland-wa.picket.website/?fbclid=IwY2xjawRnPd9leHRuA2FlbQIxMQBicmlkETFxZngwdlR3WXRHSlgyaG9Xc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHnToBNkCNDtVBoaurDJR1SgSO1JMEZr3JYwM06hwpvjUb-ju_12XCeuZn8n__aem_HNR3TDIeLnOVY5_gTkkoGw