Whenever we message a local business owner about a mobile leak on their site (like an unclickable phone number or missing town headings), we used to get the classic brush off:
"We already have a web guy who looks after that."
Now we get ahead of it in the very first conversation by asking:
"Out of interest, who or what built it for you?"
And we tell them upfront that even if they already have a web developer they use, we are happy to send over our Ospry report so they can hand it straight to their team.
Because the report has a visual Website Breakdown for the owner and a Technical Developer Fix Sheet for their developer, nobody gets defensive. Half the time they realise their current setup is leaving calls on the table and ask us to help anyway.
How are you handling the "we already have a web guy" objection in your outreach?