10/05/2026 - Conference preparation and lead generation strategies - Using free audits and giveaways to capture conference leads - Converting face-to-face networking into sales opportunities - Combining GoHighLevel with Merchant for client services - Using Merchant for Google Business Profile optimization - Using GoHighLevel for reviews, CRM, calendars, and follow-up - Pricing the Local Authority package with quarterly billing - Using setup fees to create sales friction and incentivize quarterly payments - Building the first 3 to 5 clients as a new agency - Using warm networks, cold calling, and ads to get clients - Starting with GoHighLevel before adding external email and SMS providers - Using Mailgun and Twilio as agencies scale - Packaging reviews, GBP optimization, and websites into one offer - Using multiple marketing angles to sell the same core package - Handling review requests while avoiding review gating - Assigning dedicated phone numbers to individual client businesses - Troubleshooting SMS and MMS workflow errors in HighLevel - Cold calling with free reviews as the initial offer - Using Google rankings and Merchant as a cold-calling sales angle - Scaling review request campaigns across multiple local businesses