AI Business Friends has now released "The TITON Field Guide to AAA Services Pricing":
This is the Digital Companion Edition to my softcover which is about to drop. It covers... "How GHL and AI Automation Agencies can price service offers without getting buried by scope, support, churn and hidden Cost-To-Serve"
I am especially proud of my first "field guide" which is different than a regular book in that it is filled with examples and exercises and challenges.
Stop pricing only the task. Start pricing the full service promise.
Many GHL and AI Automation Agency owners are not undercharging because they misunderstand software. They are undercharging because they do not fully see the service burden behind the monthly price.
A client sees a simple offer: setup, support, workflows, funnels, campaigns, automations, proof reporting, or ongoing help.
But the agency carries much more: scope, support, rework, client communication, turnaround expectations, contact rules, active task limits, proof reporting, churn risk, and hidden Cost-To-Serve.
The TITON Field Guide to AAA Services Pricing gives agency owners, builders, operators, and service leaders a practical way to review offers before they become margin traps.
Inside, you will learn how to:
- Build clearer GHL and AI Automation Agency service offers
- Separate platform cost from the real service promise
- Identify hidden Cost-To-Serve before it damages margin
- Use the R6 Services Layer to understand what kind of work is being sold
- Set smarter pricing policy, capacity rules, and contact controls
- Use proof reporting to defend price and support renewal
- Reduce churn by making value easier to see
Prepare for a more disciplined annual service relationship
Apply the TITON AAA Offer Rating Matrix to review one real offer
This is not a theory book. It is a working field guide.
Use it with one current offer in mind. Mark it up. Take notes. Look for the hidden promise. Then decide what should stay in the monthly retainer, what should become a setup fee, what should become a sprint, and what should be quoted separately.
If you sell GHL, SaaS, automation, AI workflow, support, CRM, funnel, reputation, campaign, or platform improvement services, this guide will help you stop guessing and start pricing with more confidence.
Pricing power begins when the promise is clear.
Signal → Action → Proof.
Thanks, Clay!