https://gamma.app/docs/HomeFax-for-Contractors-Service-Providers-8gpw0nuhyfzft6s

https://gamma.app/docs/HomeFax-Why-Top-Agents-Use-It-q2ajzvfa4qulq1g

- Certification & Badges: Contractors can display “HomeFax Certified” branding in marketing and on vehicles. This signals credibility. - Timely messaging: Partners can appear in front of homeowners exactly when they’re thinking about a roof replacement, water heater upgrade, or refinancing. - Advertising tiering: Paid partners can stay in “top search position” inside the HomeFax ecosystem, ensuring visibility over competitors. - Case studies: For example, an HVAC contractor that gets featured when a furnace is 18 years old—direct, high-quality lead delivery.

- “I don’t want to scare buyers away.” → Transparency builds trust and reduces last-minute renegotiations. A buyer walking away early is better than a collapsed deal after weeks of showings. - “It’s too much work to fill out.” → The guided survey is simple and agent-supported, plus it positions their home as more marketable. - “I don’t see the value.” → Compare it to CarFax for cars: Would they buy a car without one? Homes are far bigger investments.

Yes, and here’s why: - Objections: Some sellers may fear “over-disclosing,” but the course can frame this as protection rather than risk. If everyone uses the same standard, no one is disadvantaged.