What objections might homeowners have — and how should agents address them?
  • “I don’t want to scare buyers away.” → Transparency builds trust and reduces last-minute renegotiations. A buyer walking away early is better than a collapsed deal after weeks of showings.
  • “It’s too much work to fill out.” → The guided survey is simple and agent-supported, plus it positions their home as more marketable.
  • “I don’t see the value.” → Compare it to CarFax for cars: Would they buy a car without one? Homes are far bigger investments.
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Matt Busch
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What objections might homeowners have — and how should agents address them?
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