In this no-BS breakdown, I dive into the real reason most people fail at nutrition it’s not knowledge, it’s behavior. Whether you're a first responder, tactical athlete, or just a busy parent trying to get your health under control, this video teaches you how to: - Stop overcomplicating nutrition - Understand why timing isn't as important as quantity - Learn the truth about calorie deficits (and Jedi mind tricks) - Build high-protein meals using real food (with a graphic of 10 simple 40g protein items) - Focus on simple wins: cook your food, drink water, and hit protein targets - Quit trying to supplement your way to success 💪 You’ll walk away with a game plan to hit 100–200g of protein per day—without tracking every gram or giving up your life. #TacticalNutrition #FirstResponderFitness #HeroicIndustries #ProteinGoals #FatLossMadeSimple #BehaviorNotPerfection

Last night’s meeting dropped some serious heat. If you missed it, here’s your mission brief: 🧭 Self-leadership > SupervisionIf you can’t lead yourself—especially in solitude—you’ll fail when it’s time to lead others. Most tactical professionals spend the majority of their shift alone. That’s where real leadership is forged. 💥 Violence is not evil—it’s necessaryWe talked deeply about violence as a virtue. If you can't express boundaries through physicality, posture, tone, or consequences—you’re not virtuous, you’re vulnerable. This isn’t about being aggressive. It’s about being capable and in control. Helpless cops are dangerous. 🧠 Training is psychologyThe Heroic 14 isn’t just bodyweight workouts. It's a mindset reframe: - 🏋️‍♂️ Train at 70% if you’re rebuilding—don’t chase failure. - 📈 Log your food like financial receipts. - 🔍 Go deep on your why—because fat loss alone won’t carry you through 3° mornings in your garage gym. - ⛓️ Stop white-knuckling. Hack your environment instead. 💧 Hydration, emotional regulation, and mental resilience are baked in. We’re building systems, not relying on motivation. 👊 “Being harmless isn’t a virtue. Being powerful, then choosing when to apply it is.” 📌 Challenge of the Week: - ✅ Post a photo of your training space - ✅ Reflect on your mindset: Where do YOU need more structure? - ✅ Be honest: Are you connected to the process…or just collecting programs? This is not just 14 days of workouts.This is reprogramming your behavior, one rep at a time. #Heroic14 #SelfLeadership #ViolenceIsAVirtue #TacticalFitness #MindsetWins #TrainLeadTransform

To kick things off, please comment below introducing yourself. Let us know… #1 - Who are you, where are you from and if you want to add your agency that's cool too. #2 - What do you want to get out of being in this community? #3 - For fun what do you like to do? #4 - Drop a photo of you training or working. Here's mine: #1 - My name is Anthony Shefferly, I am a 16 year police officer in north east Indiana. #2 - What I want out of this community is to change the culture of First Responders when it comes to both physical and mental health. We are a group that is deteriorating by the minute and the time for action is now. This job is too important and the people that do the work are too important to allow us to simply rot and die. It's time to get strong and resilient. #3 - For fun I train...lifting weights, Jiu Jitsu, and heavy music are critical to life!!! lol #4... Here's one from SWAT training a few years back. Let's GET AFTER IT!!!