Last month, I saw increasing evidence that the November and December review sweep could be more than just a campaign. In very simple words, probably every book has gathered reviews in a non-organic manner in the crosshairs of Amazon's bots. Obviously, Amazon is prioritizing marketplace integrity and authentic reader feedback. This has led to increased scrutiny of practices like certain ARC teams, bulk review solicitation, and "book pulsing," as these may deviate from "organic" review rates. If you were a member of Amazon's marketplace integrity team and you saw a book, published two weeks ago, with 50 reviews. It's not J. K. Rowling's book, nor even Alex Hormozi's. Can you believe they're genuine, unsolicited reviews? How PROBABLE is it that it's just a regular, but lucky book? So, it seems every book with an atypical number or velocity of reviews could now be a target. We know that on Amazon, 1-2% of sales result in reviews. This means that for every 100 books sold, you could get 1-2 reviews. If a book has 20 sales and 17 reviews, is it really probable? I remember times when we could stuff keywords in white text on a white background, and it worked. After some time, Google penalized it. Okay, let's add the right proportion of keywords to the text, but don't worry about text flow for human readers. After some time, Google penalized it. Amazon: add major keywords to the title, subtitle, and seven keyword fields whenever possible. It worked until it didn't. "If your book has fewer than 50 reviews, do not even try to promote it." Maybe it still works, but maybe tomorrow you will read the "Account Suspended for Review Manipulation" email. What are your thoughts on this?

Yesterday was an interesting day: @Matt Radkiewicz and @Barry Georgiou published videos on how to structure Amazon Ads campaigns. Matt and Barry are accomplished publishers, and clearly, we can extract a lot of value from both videos. But on the surface, they seem to contradict each other in some areas. For example, using an auto campaign at the start. I would like to give my perspective on the topic, and we could continue in the comments. Barry provided a clear, simple structure: Phase 1, Phase 2, and Phase 3, with exact goals for each phase. And it's great if we assume the promoted book is great, the niche has potential, and the promotion timeline is infinite. Matt, on the other hand, provided the structure for a publisher that cannot make a long-term commitment to the book yet due to insufficient data. His $500 campaign provides a framework for gathering initial data to determine whether the promotion should continue. As for me, Matt and Barry described frameworks for completely different scenarios, and we should not compare them; rather, we should consider them for different use cases. What is your opinion on the topic? @Robert Enochs does it make sense for you?

"Great book. Easily 50 stars, but... I will leave three." 😂 What are the favorite reviews you got for your books?

Not much but acos is manageable now and im getting the sales i wasnt getting before even with guru keywords.

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