Struggling with currency for Confidence Coaching for men

Hi, I'm working on a coaching model that increases confidence for men, at first I thought confidence was a good enough currency, now I'm thinking it's not specific enough. Nobody wakes up just wanting confience for the sake of confidence, I guess the lack of confidence prevents them from being or having something which is what they really want.

Other life coaches, do you have the same problem with currency? Thinks like success, joy, confidence, etc just don't seem specific enough as "Launch your high ticket program in 14 days" or "increase revenue by XX%"

Thanks guys

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