If you started today what's the first thing you would focus on?

Q4 can make or break a DTC brand.

Some founders spend months preparing with ad creative, inventory, and landing pages dialed in. Others scramble last-minute, and it shows in their results.

Here’s the thing: there’s no single “right” way to approach Q4, but there are a few moves that separate the brands who crush it from the ones who miss out.

If you were launching your brand today and had only 30 days to prepare for Q4, what’s the one thing you’d focus on first?

Ad creative? Offer structure? Email flows? Landing pages? Something else?

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