From 5% to 33%: Why You Shouldn’t Sleep on Email Marketing

If you’re already running successful Facebook ads and driving consistent traffic to your site — don’t stop there. You’re likely leaving a huge chunk of money on the table if you haven’t set up a solid email marketing strategy yet.

Here’s how this account went from just 5% to 33% of total revenue attributed to email in just 2 months. Through a full audit, deliverability fixes, flow revamps, pop-up testing, and better campaigns, email became a major revenue driver.

Here's how I did it 👇

🔍 Complete Klaviyo Audit

Started with a full audit. The account had poor deliverability, barely any segmentation, and most automations were outdated or missing.

🔥Pop-Up Form Optimization

Ran continuous A/B tests with different imagery, copy, and styles. This steadily improved sign-up rates.

📬 Segmentation + Warm-Up

Repair sender reputation by creating high-engagement segments and slowly reintroduced email sending through targeted warm-up campaigns.

🔁 Automation Overhaul

Revamped all flows: Welcome, Abandoned Cart, Abandoned Checkout, Post-Purchase, and created a Winback and Browse Abandonment, — making them brand-aligned, value-packed, and conversion-driven.

📅 Campaign Content + Strategy

Increased campaign frequency to 3x/week and diversified content. Instead of just promos.

The takeaway?

If you’re already paying to get people in the door with FB ads, email is how you turn traffic into lifetime customers and make that investment pay off long term.

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