Chakalaka Brands had the traffic, but not the sales. Their site was converting at just 0.23% and every click they paid for was leaking out of the funnel.
We partnered with them to completely rebuild their customer journey and ad strategy. Here’s what moved the needle:
1. CRO + Website Redesign
- Removed friction across the buying journey
- Built a high-converting landing page with a value-led offer
- Optimized cart and checkout for flow and urgency
2. Meta Ads Management
- Developed creatives that told the brand story while showcasing the offer
- Managed the ad account with weekly performance reviews and custom dashboards
The Results:
- Landing page CVR: 7.19%
- Store CVR: 0.23% → 3.85%
- Sales up 756% in 90 days
- AOV stayed strong, proving growth wasn’t driven by discounts
Key Takeaways for Your Brand:
- Data-driven insights are the foundation of CRO
- A frictionless checkout can unlock major gains
- CRO is never a one-time project, it’s an ongoing process
This is the type of strategy we execute for brands inside Growthub. If you want to unlock similar results, let’s talk.