Why should they buy from you?

Let’s say you’re standing in a lineup with your competitors. Everyone from your industry is there. Even the big guys. Then a customer walks up. He asks the first guy, “why should I buy from you?”

The response: “We care about our customers.”

Up to the next competitor. “Why should I buy from you?”

The response: “We work hard at every job to get it done right.”

Now it’s your turn. The customer asks… “why should I buy from you?”

What do you say??

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Everyone says the same 2 or 3 things. And THAT is why you have to compete on price. Because the customer doesn’t know where your value is different.

When someone asks, “why should I buy from Green Machine?”

The answer is: We only use top grade products, we send out licensed experienced bonded and insured technicians in sick trucks to come service your home. They do it right the first time, the inspect for other issues you may not know about, they take a TON of notes so you don’t have to babysit, and we have real humans from Arizona answering the phones.

Know your value. Know what you deliver. And communicate it to customers. Put it in your marketing, social media posts, website. Say it in the mirror 10 times a day. Tell your employees. Have them repeat it every day. Tell the world!

Then when someone says, well I got 2 other quotes and they were both cheaper. You can respond with what makes you different and if that’s not what they’re looking for, then you can start taking things out to match the other quotes.

Even better if they already know what makes you different and that’s WHY they asked you for a quote in the first place.

So what makes you different?

Put it in the comments!

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Why should they buy from you?