Got to meet up IRL with our Goosify laughing queen, @Cindy Shultz, yesterday! She was visiting New Jersey from Ohio (a 10-hour drive ahh) 🎉 We got some good coffee, talked about laughter yoga, discussed Think & Grow Rich, and of course even chatted about C.A.C. (iykyk) Days like yesterday amplify how amazing Skool (& GOOSIFY!!!) really are. It's all genuine connection & community - we love ya, Cindy 🤍 p.s. - we never heard of laughter yoga before yesterday! super, super cool & it was so awesome to hear how passionate Cindy is about it!

For those of you who don't know me, I've been in goosofy for over a year, won a Goosify blitz, and partied in Costa Rica with a lot of amazing goosify folks like @Rositsa Aleksandrova @Jen Ritchie @Bill Widmer @Mogene Christensen @Joshua Gatonyi @Becky Teresa @Samanda Rasmussen @Kai Lorenz and of course got to meet the goosify team irl like @Goose Dunlavey @Tony Loew and @Vincent Roswandowicz . Since being here, I've written a book with goosifier and publisher @Sierra Melcher and fellow goosifier @Diana Frank . I've also learned from goosifier, skool games winner, touring musician, and AI master @Quincy Patti who helped me learn how to build my own app. And now, here I am working after my 4 kids went to bed on a Sunday night, working on an app to systemize everything ive learned about social media and marketing into an app (like @Goose Dunlavey suggested from my 1:1 coaching call from him) with my published book on my desk and a Lego lapras gracing my presence. I used to think Goosify was about silly memes, gifs, wacky adventures, pokemon, rainbows, and unicorns. Its actually about getting around kickass people that will change your life (and also a little bit about pokemon). This year's word is SCALE and im feeling it deeply in this moment. Cheers to all the OG goosifiers that have mucked through the trenches and are now finding pastures 🥰

Since I have to help 69 people go on skool full time in a year: This is the FIRST BEEFY ONE of the how to series. Please let me know if this is too long or you want more of this! Most people don’t have a niche they have… ✨an identity crisis✨ “who do i help??” so they sit therethinkingresearchingwatching 69 YT videos instead of just… starting meanwhile someone less skilled is already making money so HERES the friggin breakdown: your niche is NOT some magical perfect decision its this: 👉 WHO you help 👉 WHAT problem you solve 👉 HOW you solve it thats it not that deep (thats what she said) Lets pretend u got a heart problem r u going to: - a random doctor who “knows all kinds of stuff”or - heart specialist who does this all day? exactly so u cant be “for everyone” when you don’t pick a niche: - your offer feels vague - your content feels generic - nobody feels like ur talking to them translation: 👉 nobody cares so where does your niche ACTUALLY come from? - not trends - not copying gurus - not “top 10 niches 2026” its already in your life 3 places: 1. problems you solved what did you struggle with for way too long? what finally clicked? people don’t want info they want someone who’s BEEN THERE 2. stuff you’ve been paid for what do people already trust you to do? what would someone recommend you for? (usually this one is hiding in plain sight btw) 3. things you enjoy yes this matters no it’s not enough on its own the sweet spot is: 👉 you like it 👉 you’re good at it 👉 people need it quick reality check before you commit: ask this: 1. are people already aware of this problem? (if not → good luck selling it) 2. are people already paying for it? (if yes → congrats, money exists) competition = validation not your enemy final thing: your niche will probably change good that means you’re actually doing stuff comment ur niche if u wanna 🪿 and we will all roast them together by answering the question: