Aug 12 (edited) โ€ข ๐ŸŒˆ Blitz
Sell The Assessment
Whatโ€™s everyoneโ€™s take on Daniel Priestleyโ€™s โ€œsell the assessmentโ€ approach โ€” the assessment link itself would sit on my 'About' paid page, and I'd be doing this instead of having a free community?
For anyone not familiar the 'sell the assessment' is you offering a short set of questions (say 10โ€“30, just 1โ€“2 minutes to answer yes/no) you can use their specific templates on your area, tweak or completely rewrite. At the end, they get a scorecard showing how they rank across specific areas.
In my case: Anxiety, Stress, Mood, and Coping.
If their score comes back medium or low, they get a clear โ€œdiagnosisโ€ and see exactly which areas they need help with โ€” and how my community can provide that support. It builds trust, gives me valuable data on what people need most, adds a small bit of friction (but not much), and essentially acts as a funnel as it sends me back emails, results, and if they haven't completely and where they stopped.
What do you think?
Tying this to the About page we discussed today โ€” if I went down this 'sell the assessment' route, would it make sense to include more detail there so people can connect the assessment directly with the benefits and outcomes of the community?
Appreciate you guys
P.S. Preempting the question I think you'll all be thinking: I'm trying to avoid the free community route purely because Iโ€™m still working a 9โ€“5, posting three pieces of content a day on social media, and juggling everything else life throws in. Adding the management of a free community on top would be a lot of plates to spin. Open to get another perspective on it.
With a paid community, having 75โ€“100 monthly subscribers gives me the runway to step away from the 9โ€“5, and double down on everything else. I could also cut my social content down to 1โ€“2 posts a day, while adding more value by sharing real experiences from inside the community which in turn, should bring even more eyeballs back to it.
...I know right, impressive. I can read minds. Call me Mystic Kev
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Kevin Cantanhede
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Sell The Assessment