What are the 5 most common reasons you actually see calls dropping when you do a real audit?

I was asked that this morning and just dumped down a few notes and thought these are so important i should share it with you guys. So here are my notes:

1. a lack of understanding on how Google judges how trustworthy your business is, so that is a factor that is underestimated

2. businesses often think writing content and using keywords is how to get noticed and ranked, its not its down to how you talk to customers and make them feel when they compare you to the other businesses in a short list of results

3. GBP has several settings that encourage bookings and calls, so be aware of not missing out on several ways to receive calls

4. reviews and how they are communicated and responded to really impacts customer confidence and whether they pick up the phone and call you more so than you can ever know

5 Websites that load slowly your website needs to be mobile friendly and load quickly or you lose the call

Do you think i missed anything?

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What are the 5 most common reasons you actually see calls dropping when you do a real audit?