I dont think its that complicated once you try and see through the smoke
So with the new AI Mode for Search, ChatGPT drawing from many of Google sources, Gemini being integrated including the new maps update with "Ask Maps", I think every business owner now knows you need to get your brand "out there" and understood.
- To get your brand out there and understood, focus on consistency, clarity, and authentic storytelling across all channels.
- Build awareness by defining a unique value proposition (USP) and, to gain traction, use a "versus" strategy against competitors to highlight your strengths.
- Speak to customers , real people and not bots or AI.
- Use high-quality content, social media engagement, and employee advocacy to build trust and recognition
So the 3 biggest ways to do this?
Improve the information Google can pull from:
- your Google Business Profile
- your website
- your citations
The simple hard truth
I need to do a video on this as i think many are getting confused