Feb 16 • 💬 General
Build Trust on Google Without Putting Yourself Out There
Do you hate putting yourself out there, but still want your business to stand out on Google?
I know I did for several years before I started showing my face on YouTube.
Below is one of my early YouTube thumbnails, where i didn't want my face seen.
Me as a cartoon character, which really confused my visitors.
But the thing is I'm not alone.
A client recently told me: “I don’t like being visible. I prefer to stay in the background.”
It's totally understandable.
But here’s the problem: when I looked at his Google Business Profile:
- He had very few team photos
- Mostly stock imagery
- Little real-world proof
This makes it tough for customers (and Google) to trust the business.
So, what did we do?
We didn’t turn him into a social media influencer.
Instead, we:
- Added real installation photos
- Showed the team at work
- Created simple case study posts
- Encouraged review photos from customers
No ‘look at me’ content. Just proof.
The lesson: Google rewards real businesses doing real work.
- Stock photos don’t build trust.
- Generic posts don’t build authority.
- Real people, real projects, and real reviews build prominence, and prominence drives rankings.
You don’t need to be loud. You just need to be visible in the right way.
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Build Trust on Google Without Putting Yourself Out There
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