PMAX FEED ONLY VS STANDARD SHOPPING (FRESH STORE)

Hey everyone 👋

I'm about to launch a brand new Google Ads account for a women's fashion dropshipping store (100 products).

Budget is $100/day to start. Plan is to scale fast if we get good results.

Here's the debate I'm going back and forth on:

Option A Standard Shopping (one campaign, all niches in ad groups)

- Full control

- Search term data from day 1

- No learning phase burn

- But slower, no remarketing, more manual

Option B PMax Feed-Only (one campaign, all niches via custom labels in listing groups)

- Faster to find buyers

- Dynamic remarketing built in

- Algorithm self-optimises across niches

- But 7–14 day learning phase, less visibility

For a brand new account with zero conversion history, $100/day, multi-niche fashion store what would you actually run?

Did you start with Standard Shopping to build data first, then move to PMax? Or did you go straight PMax Feed-Only and make it work?

What were your results in the first 30 days?

Would love to hear from people who've tested both.

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