One thing I think businesses often overlook is that speed and consistency have to work together.
Responding quickly is great, but if the follow-up process isn't consistent afterward, leads can still fall through the cracks.
A simple system that acknowledges the lead immediately, asks the right questions, and keeps the conversation moving until a human takes over can make the entire customer journey much smoother.
Sometimes the biggest opportunity isn't getting more leads, it's improving what happens to the leads you already have.