🎯 Market Research That Actually Prevents You From Wasting 6 Months Key Insights from My Interview with Paulo Costa This wasn’t academic market research. This was builder-grade, reality-tested advice for anyone creating software, SaaS, or AI tools. Here are the biggest takeaways 👇 1️⃣ Market Research Exists to Kill Bad Ideas Early Market research isn’t about proving your idea is good. It’s about discovering: - If people actually need what you’re building - If competitors already solve the problem better than you can - If the business is sustainable and scalable, not just “cool” A good idea that can’t scale or can’t be priced profitably is still a bad business. 2️⃣ Start With the Problem — Not Innovation Trying to be “first” or “revolutionary” is dangerous. Instead, ask: - What problem exists right now? - Who is already solving it? - Where are they falling short? If no one has ever built something like your idea, that’s a warning sign, not a flex. 3️⃣ Competition Is a Signal, Not a Threat A crowded market usually means: - People are already paying for solutions - Demand is proven - You just need better positioning, not reinvention Your job is not to invent something new —Your job is to solve a real problem better, faster, or more clearly. 4️⃣ Don’t “Hallucinate” Solutions for Markets You Don’t Understand You cannot successfully build software for: - Law firms - Medical practices - Supermarkets - Construction companies …if you don’t understand how they actually operate. The best founders: - Have lived the problem - Or sit directly with people who do - And map real workflows before building anything Technology exists to optimize processes, not replace understanding. 5️⃣ Market Research = Conversations, Not Spreadsheets The most valuable research doesn’t come from: - Reports - Percentages - Industry PDFs It comes from: - Talking to real people - Watching how they work - Asking what breaks, not what they want

Seeking Guest Speakers / Community Owners (Early-Stage Collaboration) I’m looking for guest speakers or community owners interested in a simple, honest collaboration: • You host a short live session (30–45 min) teaching something practical • I promote the session inside my community • The session is recorded for reuse • Optional: I’m happy to guest speak in your community as a reciprocal exchange This is best suited for: • People who enjoy teaching • Community owners open to audience cross-pollination • Builders who value relationships over hype This is early-stage and intentionally small — no inflated promises. If that sounds aligned, comment or DM me.

Welcome to The AppSheet Opportunity! / ¡Bienvenido a The AppSheet Opportunity! Welcome! Introduce yourself + housekeeping + self promo links allowed in comments thread only. Let’s kick things off and get to know each other! Drop a comment below and share: 🌍 Where you're located 📸 A photo of your workspace 🎉 One thing you love to do for fun The three things I’m looking to get from this community are: I’d love to learn more about you. After that, head over to the Classroom — it’s filled with lessons, insights, and resources I’ll keep updating templates, tips, and examples here to support you. You get what you give. There’s no hack or shortcut — but there is a system that works when you show up for it. Let’s build together. Please select your language / Por favor selecciona tu idioma: ──────────────────────────── 🇺🇸 **ENGLISH** Click here to get started → [Link to English Start Here post] ──────────────────────────── 🇪🇸 **ESPAÑOL** Haz clic aquí para empezar → [Link to Spanish Start Here post] ************** How I'll Support You - I reply to every post in #wins within 24 hours - Weekly challenges to keep you building - Office hours/Q&A calls Every Tuesday at 9:30am CST/Chicago times and Every Thursday at 5:30pm CST/Chicago times - Direct DMs welcome - I'm not hiding behind automation - Templates, scripts, and real examples from my client work - Most people join communities and never take action - don't be that person - You're literally one app away from making your first $500 - But only if you actually build it - Let's do this together. Post your first win today. I'll be watching. - 👊 Welcome to the community. Now go build something.