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Market Research - How to do it, Why do we need to do it?
On Tuesday 13th 9am Chicago/Central Time. I'm hosting Paulo Costa who is community owner of Plan Your Tech. Paulo is going to lead a masterclass on Market Research, the importance of it and how to do it. The target audience is any entrepreneur looking sell a product or service. Come one, come all! meet.google.com/gcf-cncm-szi
Start one of these businesses in 2026
1. AI-Powered Compliance Tracker Target: Construction, healthcare, logistics, finance. Problem: Businesses face increasing compliance/regulation requirements. App Idea: Build an AppSheet or Airtable app that auto-logs compliance checks, integrates AI to summarize gaps, and sends alerts before deadlines. Revenue Model: Subscription per seat ($99–$499/month), plus setup fees. Why 2026? Regulations and ESG reporting are only increasing, and companies want lightweight, mobile-friendly tools instead of enterprise bloat. 2. Field-Service Niche Apps (Vertical SaaS) Target: Contractors, property managers, solar installers, pest control. Problem: They juggle scheduling, invoicing, and technician accountability with paper or spreadsheets. App Idea: White-label dispatcher/work-order apps — mobile-first with GPS check-ins, photo uploads, and customer review capture. Revenue Model: SaaS ($199–$599/month per crew), with optional add-ons (e.g., storm data, weather alerts).Why 2026? The “vertical SaaS” wave is accelerating — niche-specific apps scale faster than broad platforms. 3. AI-Driven Micro-Learning App for Teams Target: Mid-sized businesses with distributed workforces. Problem: Training is expensive, clunky, and not engaging. App Idea: A mobile app that delivers 5-minute micro-lessons, quizzes, and AI-chat coaching tied to company SOPs or compliance. Revenue Model: Per-employee monthly fee ($10–$20/user).Why 2026? Corporate learning budgets are growing, and AI is making “just-in-time” training possible. 4. Client Intake + Workflow Automator Target: Service businesses (law firms, accountants, agencies, clinics).Problem: Intake forms and follow-ups are scattered across email, forms, spreadsheets. App Idea: A no-code app that unifies intake → auto-assigns staff → tracks status → sends branded updates to clients. Revenue Model: Setup fee + monthly subscription ($249–$799/month).Why 2026? SMBs want automation without paying for Salesforce or HubSpot.
The Affiliates Program is Here! The Affiliates Program is Here!
Hello friends, We have an exciting year planned and I want you to participate with a 40% recurring commission for referrals. The strategy for the year: 1) Tiered pricing model, after the 7 day trial period people can learn how to make apps for $9 per month, but if they want to drill down and learn how to make money that is $27 per month. 2) Our VIP area is reserved for requests for custom build requests which historically average $1500 per build. 3) We will host masterclasses from across the Skool community on many ranges of business topics. 4) We will also host workshops on building Appsheets tools and building your business. Thank you for your confidence in this community and I look forward to working with you. https://www.skool.com/gocrewit-5369/about?ref=94ec5b6dafc14227b7e9e5a906490198 If there is something you think I can do to improve the community, please don't hesitate to DM me. Team work makes the dream work!🤣
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What is an ICP?
An ideal Customer Profile, is a detailed, data-driven description of the companies or customers that are the best fit for your product or service, representing those most likely to find value, purchase, and become loyal, profitable clients. It acts as a "north star" for sales, marketing, and product teams, guiding efforts to focus resources effectively on high-potential targets rather than broad audiences, boosting conversion rates and growth. Key characteristics of an ICP: - Firmographics: Industry, company size (employees, revenue), location, growth rate. - Technographics: Current tech stack, digital maturity, software usage. - Business Challenges: Specific pain points, goals, buying triggers, and problems your solution solves. - Behavioral/Purchasing Data: How they buy, budget, and decision-making processes.  Why ICPs are crucial: - Streamlines Sales & Marketing: Focuses efforts on prospects that genuinely need your offering, improving engagement and win rates. - Aligns Teams: Ensures everyone from marketing to product development is targeting the same valuable customer. - Drives Growth: Leads to higher customer satisfaction, better retention, and increased revenue by attracting perfect-fit clients. - Differentiates from Buyer Personas: While related, ICPs focus on the company (firmographics), whereas buyer personas focus on the individuals within those companies (psychographics/roles). 
Recursive logic
Recursive logic is thought that feeds back into itself. for example: If I choose stability over freedom, I won't be happy, but if i choose freedom over security, I'm always afraid. We face recursive logic all the time, but 99% of the time these are false equivalencies. For example, failure and success are not opposites. Success comes from trying and achieving your goals. Failure comes from not trying at all. If its 10 degrees Fahrenheit (-12c) and your car doesn't start, you would say (expletive, expletive, expletive), the car failed to start, but if the car does start and you knock the snow and ice off, get two blocks and the car dies. You don't talk about the car failing but what was wrong with the car. You start diagnosing the problem. like CRAP the battery died. As we grow our businesses in 2026 don't worry about failing. If you've made it this far you can't fail, you can only learn from you past mistakes, maybe even the mistakes of others and do better. Let's have a call and let me help you learn from my mistakes. Be Better in 2026!! Happy New Year!
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