Why do most freight brokers/agents struggle with sales?

➡️ They're boring and sound just like everyone else.

Here are 3 of the worst sales pitches for freight brokers and carriers for that matter!

"Hey Joe we have trucks in your area and I wanted to touch base and see if we can help you move any of your freight?"

2. "Hey Joe I am a freight broker and have access to a network of over 5,000 trucks. I was wondering if we quote you on some of your lanes?"

3. "Hey Joe I am freight broker and I can save you money on your full truckload freight. I was wondering if I could quote you on some of your lanes?"

I'd say that most brokers/agents use some version of these very bad and outdated scripts.

Shippers have heard this crap for years and are sick of freight jockeys. All you are doing with these terrible scripts is TRIGGERING a negative response once they recognize speech pattern and cadence.

This NEGATIVE response if very difficult to overcome. Impossible in most cases!

Shippers don't want to talk to salespeople, but they are happy to talk to freight experts.

Fact, is you only have 5-10 seconds or less to get your pospect's attention.

For god sake, please ditch those old dusty 1980's sales scripts.

When you sound like everyone else, don't be shocked when you get treated like everyone else.

BE DIFFERENT!!!

Any and all feedback, questions welcomed. 😎🍻

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