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FOR IMMEDIATE RELEASE 1 New Leadership Book “FREIDDD YOUR MIND” Introduces a Modern Decision-Making Model for the AI Era Author Brandon Knight unveils the FREIDDD® Leadership Model, built inside one of the world’s most AI-forward companies. Las Vegas, NV — MARCH 2026 — As AI rapidly reshapes markets, workforce dynamics and business itself, the pressure on leadership to make great decisions has never been higher. In response, leadership expert and global customer experience executive Brandon Knight announces the release of his new book, “FREIDDD YOUR MIND”, the foundational work behind the FREIDDD® Leadership Model, a modern decision-making framework specifically for the AI era. Traditional leadership models were not designed for AI-driven complexity. As a result, many leaders struggle to recalibrate how they make decisions, creating a growing gap between what today’s environment demands and the mental skills leaders rely on. Knight’s new book addresses that gap. “Leadership today is about making great decisions under constant change,” said Knight. “The AI era requires leaders to master a new convergence of skills. FREIDDD® Leaders make decisions that are financially responsible, emotionally intelligent, and data-driven— and they do so with clarity and confidence.” Knight developed the FREIDDD® model while serving in senior leadership roles within highly AI-forward organizations, including Zoom, where he currently serves as Global Head of ZCX Evangelism. Rather than retrofitting legacy leadership frameworks, he designed, tested, and deployed an entirely new decision-making model inside real-world enterprise environments. The results drove measurable impact—and demand from leaders for a scalable framework they could apply themselves. That demand led to FREIDDD®, a patented leadership model built specifically to help leaders navigate AI-era decision-making. © 2026 FREIDDD Inc. [email protected] for information. What “FREIDDD YOUR MIND” Delivers 2 The book is the first step in becoming a FREIDDD Leader, establishing the mindset and principles required to lead effectively amid AI disruption. Readers will learn: ✓ The core principles of the FREIDDD Leadership Model for great decisions. ✓ How three critical decision-making skills converge in the AI era for decision-making. ✓ Deep-dive on AI impact with individual leadership skills. ✓ How to think about decision-making today and going forward. In an era defined by volatility, uncertainty and rapid technological change, decision-making has become the defining leadership capability. ✓

FREIDDD® - The Leadership Model for the AI Era The increasing advancements of AI technology in every facet of business and global industry has created an unforeseen impact on leadership. Leadership essentially comes down to someone’s ability to make timely, informed decisions that impact employees, culture and the company’s bottom line. While the onslaught of data has afforded some advancements in this process, wading through the sheer volume of information has also caused some delays. As AI reshapes markets and business, leaders must make great decisions under conditions that evolve daily. Leadership today is about making great decisions for the opportunities and challenges that AI presents. Traditional leadership models weren’t built for AI driven complexity. Additionally, the influx of data impacts customers and employees. And even generates a polarizing emotional response in most. Pro-AI employees see the betterment AI offers while Anti-AI employees are gripped with fear and employment uncertainty. FREIDDD is designed to bridge the gap by creating leaders who can excel in the AI Era. The FREIDDD Leadership Model consists of three main components: · The book “FREIDDD YOUR MIND” · The FREIDDD Leadership Certification · The FREIDDD Decision Engine Effectively used this will allow recipients to use the principles of Inspire, Influence and Instruct to create a culture where the FREIDDD pillars of Financial Responsibility, Emotional Intelligence and Data-Drive-Decision making thrives. Through keen education, focus and continued support managers become good leaders. And good leaders become exceptional culture creators. The book “FREIDDD YOUR MIND” is the first step to becoming a FREIDDD Leader. It provides the foundational mindset for understanding the importance of mastering the convergence of the principle skills for Financial Responsibility, Emotional Intelligence and Data-Driven-Decisions. And begins the process of how to use them effectively in different situations.