FOR IMMEDIATE RELEASE 1 New Leadership Book “FREIDDD YOUR MIND” Introduces a Modern Decision-Making Model for the AI Era Author Brandon Knight unveils the FREIDDD® Leadership Model, built inside one of the world’s most AI-forward companies. Las Vegas, NV — MARCH 2026 — As AI rapidly reshapes markets, workforce dynamics and business itself, the pressure on leadership to make great decisions has never been higher. In response, leadership expert and global customer experience executive Brandon Knight announces the release of his new book, “FREIDDD YOUR MIND”, the foundational work behind the FREIDDD® Leadership Model, a modern decision-making framework specifically for the AI era. Traditional leadership models were not designed for AI-driven complexity. As a result, many leaders struggle to recalibrate how they make decisions, creating a growing gap between what today’s environment demands and the mental skills leaders rely on. Knight’s new book addresses that gap. “Leadership today is about making great decisions under constant change,” said Knight. “The AI era requires leaders to master a new convergence of skills. FREIDDD® Leaders make decisions that are financially responsible, emotionally intelligent, and data-driven— and they do so with clarity and confidence.” Knight developed the FREIDDD® model while serving in senior leadership roles within highly AI-forward organizations, including Zoom, where he currently serves as Global Head of ZCX Evangelism. Rather than retrofitting legacy leadership frameworks, he designed, tested, and deployed an entirely new decision-making model inside real-world enterprise environments. The results drove measurable impact—and demand from leaders for a scalable framework they could apply themselves. That demand led to FREIDDD®, a patented leadership model built specifically to help leaders navigate AI-era decision-making. © 2026 FREIDDD Inc. [email protected] for information. What “FREIDDD YOUR MIND” Delivers 2 The book is the first step in becoming a FREIDDD Leader, establishing the mindset and principles required to lead effectively amid AI disruption. Readers will learn: ✓ The core principles of the FREIDDD Leadership Model for great decisions. ✓ How three critical decision-making skills converge in the AI era for decision-making. ✓ Deep-dive on AI impact with individual leadership skills. ✓ How to think about decision-making today and going forward. In an era defined by volatility, uncertainty and rapid technological change, decision-making has become the defining leadership capability. ✓

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