Nice to connect with you @Colby, fun to see what you're building. Thanks! JF

Hey Gang! Here's the slide deck from our recent call on managing digital ad agencies. In it you'll find some guidelines for establishing clear agreements in your partnership and some industry standard performance metrics you can use to benchmark your early campaign results. Hope this is helpful as you are exploring digital ad agencies. As always, hit us with any questions you have.

Hey Frangelic friends This morning we talked about the power of play in our networking relationships. I know Tim was super thrilled to spend time on "energy, authenticity, desire". All those therapy words. Regardless, I think our conversation was valuable and the discussion was super helpful, especially when we dug into some real world examples of being curious with a carpet installation group. Here's the link to the call along with the presentation deck. Now get out there and stay curious! https://fathom.video/share/T_kqAc5iTPMSBArLTSVxty5ApMJss-MM https://docs.google.com/presentation/d/1QCgIb9zy7P3ulpV_XZY0bBfC0DXF6VUGVcX3DQjIkhM/edit?usp=sharing

Good morning everyone! Today we spent some time going through Google Local Service ads briefly. This is a powerful, more affordable advertising channel that will produce some good results for you. here's a link to the recorded call: https://fathom.video/share/u3PdaMyAwwMCV_Lw1Mjboqd8K3SjCL6n Additionally I'm attaching a daily GLSA routine you can follow to help you stay on top of your leads and responses in Google's platform. Here's a summary of the call and some of the highlights you can click to see the discussion. Google Local Service Ads (GLSA) Overview - Appear above Google Ads and Maps results - Pay-per-lead model with leads only sent to your business - Google screens businesses (license, insurance, background check) - New "Google Verified Badge" rolling out October 20th - Weekly budget control with easier refunds for bad leads - Faster results compared to other platforms (leads within days) GLSA Setup and Management - 5 key steps: Verification, consistent NAP, 5+ photos, speed to lead, reviews - Budget recommendation: $40-$60/day, narrow radius for quality leads - Importance of marking leads as booked/archived and disputing bad ones - Google typically refunds disputed leads within 48 hours

Generally speaking, I don’t read much, and going to book club means going to the movies with the guys. But I do try to listen to books regularly. As requested, here is the book I’m currently listening to, “Profitable Painter,” by Daniel Honan, CPA. …Next on my list is probably going to be either “Choice Theory,” by William Glasser, or “The Paradox of Choice,” by Barry Schwartz.