How to find people who can afford your offers

Many people think that if you want to find people who can afford your offers, you should just find and target groups of wealthy people.

While this isn’t entirely incorrect, what many people miss is that having money to afford your offer not the main or only qualification for purchasing from you.

People who have a lot of money are everywhere, they are looking for the right thing to spend it on. Forget about rich people stereotypes, there is no one thing that people spend a lot of money on.

Unless, and even if you are doing things to actively repel people with a lot of money, growing your audience, and your reach also attracts people who have money to afford your offers, just because more eyes on your offer, means more people looking at it, some of who can afford it.

Furthermore, once you find the people who can afford it, they can introduce you to more people who can afford it. That is how networking works.

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