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It's been quiet 👀 here's what's going on
Hey founders, real talk; Running a business with ADHD has it's challenges. Who knew?! But my ADHD isn't the reason I've gone quiet in here. It's actually because, since Rex and I split, I've needed to refocus my efforts on my main business: SEO for B2B SaaS. I've been doing SEO for nearly 14 years now. I've worked with companies like Monday, Oberlo, AppSumo, Ahrefs and, currently, Semrush. SEO was my second love (writing was my first). My runway for running the experiment of making this Skool community my full-time focus dried up a few months ago, and I've had to refocus on my main income earner. I've absolutely loved building this community - especially the defining moments, like celebrating getting the star and becoming a top 1% community with @Tommy Gan and @Izzy Piyale-Sheard. The past year has given me many moments to be really proud of. And many moments that made me want to rip my hair out. (Typical entrepreneurship!) Anyway, here's what that means for this community going forward: I'll commit to writing one post per week. No more, no less. I'd rather show up consistently with something real than try to run a full curriculum I can't sustain. You'll get my honest observations from the trenches of building a freelance SEO business with ADHD, including what's working, what's blowing up in my face, and what I'm learning about SEO in the age of AI. I'm also committed to being there for the Momentum Lab members. @Jen Ritchie @Alena Sladkovská @Emily Satel @Rachel Hasson @Stijn Van Den Bossche @Amber Kay. We've been meeting twice a week every week since this thing started, and they've done some cool shit. (Shout out to Jen for doing her 5-day challenge launch and hitting her MRR target! And to Emily for starting her private practice, to Rachel for launching her new offer and bringing in some new clients, to Amber for massively increasing her prices and finally bringing in a livable wage from her business.)
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🪞 The one question that just made my client an extra $5K
I had a client on a call this week. Spiraling. 🌀 Retainer client demanding more work. Scope completely changed from what they originally agreed to. He was stuck in the loop of "but I want to be helpful but I don't want to push back but I need this client but I'm working until 1:30 AM." 🤔 I asked him one question... "If you didn't own this company. If a friend ran it and told you what was happening. What would you tell them to do?" ⚡ He answered in three seconds. "Renegotiate. Obviously. Or walk." The advice you'd give a friend is almost always the advice you should be taking yourself. You're just too close to your own story to see it. 👀 When you can't see your business clearly, take yourself out of it. Imagine a friend just told you the same situation. Now answer. 💬 What's something happening in your business right now that you'd give a friend clear advice on, but you keep dodging for yourself?
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🎬 REPLAY: How to Build Your Business on AI Agents
The replay is live, and WOW what a workshop! @Fernando Gonzalez shared things like: - How to build AI agents with OpenClaw - How to use AI securely (protecting your privacy and avoiding prompt injections) - Real use cases for AI agents in your business AND your personal life - And a whole lot more This one had some serious gems. Worth the watch even if you caught it live. What AI questions do you have for Fernando? Drop them in the comments.
🎬 REPLAY: How to Build Your Business on AI Agents
Are we just making excuses?
I’m trying to build something genuinely useful for ADHD brains in my country — in Czech, not English. Few weeks ago, I put out a survey and offered people the chance to connect with me for one-on-one online conversations about ADHD. Today I had my first call with someone from that survey, and honestly? I loved it. There were so many moments where I completely understood what she meant. She talked about constantly losing and forgetting things — one of those “classic ADHD” struggles that doesn’t hit me as hard personally. But the truth is, I’m aware that in my case it’s probably overcompensation. I check everything seven times: keys in pocket, phone in bag, car lights on. My brain basically runs on manual verification mode. One thing she mentioned really stuck with me though: the lack of understanding from people around her. Even her boyfriend thinks adult ADHD isn’t real. And I run into the same thing online all the time. Whenever I post about ADHD on Threads, there’s usually at least one comment along the lines of: “Yeah right, another person blaming ADHD for everything.” I was also at a lecture recently where the speaker made one of those jokes: “Nowadays everyone has ADHD, right?” And honestly, I couldn’t even tell whether he was mocking people like us… or reacting to the flood of trendy self-diagnosed content where someone jokes about forgetting the trash outside because they saw a squirrel on the way back in. The weird thing is: in the Czech Republic, a book about women with ADHD recently won the biggest and most prestigious literary award in the nonfiction category. Awareness is growing. And yet there are still so many people who think ADHD is either fake, overdiagnosed, or just “little hyper boys climbing chandeliers. ”The rise of “fake ADHD” influencer content really isn’t helping either. Have you experienced this too? How do you deal with being labeled — directly or indirectly — as lazy, irresponsible, or someone who’s “just making excuses”? And honestly… how do we get actual ADHD awareness outside the ADHD bubble? Because even if I start making YouTube videos, the algorithm will mostly push them toward people already interested in ADHD — not the people dismissing it in the first place.
Are we just making excuses?
Currently writing a course on ADHD and Time...
I want to share a bit about what I've learned. - ADHD brains don't track time like neurotypical brains. Time for us is not linear. 𝗜𝘁'𝘀 𝗡𝗼𝘄 𝗮𝗻𝗱 𝗡𝗼𝘁 𝗻𝗼𝘄. - 𝗪𝗲 𝗳𝗲𝗲𝗹 𝘁𝗶𝗺𝗲. What does this mean? We base decisions on how long something will take by the way it makes us feel. If a task 𝗳𝗲𝗲𝗹𝘀 hard, we think that it will take a long time. If a task 𝗳𝗲𝗲𝗹𝘀 easy, we think we will get it done super fast. This is why we avoid some tasks for extended periods of time, only to do the task and be surprised how fast we got it done. Or the opposite - we dive into the "easy" task and it ends up taking a long time and throws off our whole day. - This makes it hard for us to estimate how long something will take. We either over-estimate or under-estimate. This information has me reflecting on my experience with time over the years. I can see the pattern clearly now that I understand it. 𝗪𝗲 𝗰𝗮𝗻 𝗵𝗼𝗻𝗲𝘀𝘁𝗹𝘆 𝘀𝗮𝘆 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗹𝗶𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁! I am curious. What are your thoughts and experiences with time?
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The Founders Guild
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