But please join us Tuesday, June 23 at 2 pm ET. Katya has an awesome workshop to share with us on how you can "Build the One 90-Minute Experience That Turns Rooms Into Revenue." Most webinars, workshops, and summit talks fail because information alone no longer creates belief. Katya's Mini-Project Magic™ was built for the trust recession - where people trust what they experience. In this workshop, you'll gain clarity on what could be your own mini-project - and exactly how to monetize it. You’ll leave with: - An idea for your own Mini-Project - An idea for the companion interactive tool that brings it to life - And a new lens on why people trust what they experience more than what they’re told https://us02web.zoom.us/j/82319163043

My actual buyer is a woman who is tired her shit AND everyone else's. In fact, she's just plain tired. She wants her business to succeed with less of her in it every day. She's done the hard work over the years, on herself and to build a reputation. But now? Now she wants this thing to run like a machine. She wants clear, compelling promo. She wants to be seen in a category of 1. She knows her shit. Now it's time to make sure everyone else knows it too. She would stop scrolling when she found me for a few reasons: 1 - It's obvious I give no fucks, in only the way a true expert can. 2 - I do not apologize for swearing, smoking or living in my bathrobe. 3 - Everything I do online showcases my expertise in business-building, wordsmithing and marketing. Did I mention I give no fucks? My people either feel the same way or ASPIRE to feel the same way.

One thing I've been figuring out alone that I wish I had someone to talk it through with? Community. The incredible importance of community for women over age 40 who are doing what we are doing. We don't fit with the 20- or 30-somethings. We have wisdom, experience and god awful shit to warn others about. But we say nothing because we think no one listens. BULLSHIT.

I'm too old I have too many offers I'm not fancy or polished enough I'm not organized on a platform like Kajabi Too direct Too high of expectations for people to remember their own appointment times or payments schedule No lead magnet No ads Too expensive Too humorous Too conversational Too unedited Too happy 🤷‍♀️

Unfair Advantage Day Two - the root of all resistance in building and growth is fear. Fact.