My little mavens - I've spent my entire career helping women get LOUDER, BOLDER and MORE ON PURPOSE. This group is here to do the same thing. In the coming days, you're going to see posts asking you if you want your copy reviewed (web, socials, blogs, whatever). I'll do it live on the feed. I'll also be scheduling calls for group coaching around voice, visibility and being the real you. And don't underestimate how difficult that last one can be. I spend more time during the last 17 years helping women with that than anything else. That said, are there times that work better for you for live calls?

The problem wasn't the offer. The problem was nobody saw it. True story. Years in, multiple seven figures behind me, and I built a launch I was certain about. Big offer. Weeks of work. It made $400. I was too stressed to eat for three days. Not "overwhelmed," but literally couldn't get food down. Here's what gutted me when I finally looked at the numbers, instead of just bleeding about them... The offer was fine. The reach was the corpse. I'd built a beautiful thing and whispered it to a list that had stopped opening, on a feed the algorithm had quietly stopped showing. 💥 I assumed people saw it and said no. In reality, they never saw it at all. 💥 That's the insight I'd trade the whole humiliation for. Before you decide the market rejected you, find out if the market ever laid eyes on you. "No sales" usually isn't a no. It's a nobody-was-looking. Completely different problem, completely different fix. 👉 Have you ever assumed a flop was rejection when it might've just been nobody saw it? How would you tell the difference?

There's a particular sting to building a business at our age and watching the attention flow to people half your experience. The 28-year-old with the ring light gets the clients. You with your 20 years of actually doing the work get scrolled past. It's enraging, but it's also the opening. Every buyer the rest of your industry scrolls past is a buyer nobody's talking to - until you're the one who names her out loud. The market's blind spot isn't your obstacle. It's your entire unclaimed territory. You're not fighting for the crowded attention. You're the only person speaking directly to the customer everyone else forgot existed. Invisible to the masses, dead-on to your people. That's not a consolation prize. That's positioning. 👉 Who is the exact buyer the rest of your industry is ignoring - and have you ever said her name out loud in a post?

My house was built in 1790. The stairs up to the bedrooms are worn so deep in the middle of each tread, you can see the footprints. 235 years of people climbing up to sleep, wearing the wood down a little more every night. I think they're the most beautiful thing in the house. Some people walk in and see a hazard. They're uneven, worn. Their impulse is to tell me to rip them out, and put in something level and new. To them the wear is damage. To me, replacing it would be the worst thing you could do to this house. The wear is the whole point. It's what makes it irreplaceable. 👈 I think about that every time a client tells me she wants to fix the thing that makes her HER. The hypervigilance. The over-attunement. The reading-the-room-before-she-walks-in. She calls it damage and asks me to sand it smooth. It's not damage. It's the rarest thing she owns. Tell me one "worn tread" you used to think was a flaw and now know is a feature. I'll go first in the comments. (If you coach people who hit a wall trying to "heal" the thing that's actually their gift, I built something around reading the wear instead of sanding it off. It's called Excavation, doors are open. Link's in the comments if you want it.)

Some of you may remember I launched Words That Open Wallets not long ago. I thought you’d like to see it in action. See the before and after screenshots below from @Denise Hansard . 💥✌🏻 Get yours here: https://rebeccatdickson.thrivecart.com/words-that-open-wallets/ Because no one says, “No, I really don’t want my posts in front of 20K people. I’d rather limit my audience to 125.”