#ActualBuyer Unfair Advantage Day 3

My actual buyer is a woman who is tired her shit AND everyone else's. In fact, she's just plain tired.

She wants her business to succeed with less of her in it every day. She's done the hard work over the years, on herself and to build a reputation. But now? Now she wants this thing to run like a machine. She wants clear, compelling promo. She wants to be seen in a category of 1. She knows her shit. Now it's time to make sure everyone else knows it too.

She would stop scrolling when she found me for a few reasons:

1 - It's obvious I give no fucks, in only the way a true expert can.

2 - I do not apologize for swearing, smoking or living in my bathrobe.

3 - Everything I do online showcases my expertise in business-building, wordsmithing and marketing.

Did I mention I give no fucks? My people either feel the same way or ASPIRE to feel the same way.

4 comments

#ActualBuyer Unfair Advantage Day 3