8d • Facebook Ads
🔴 Things to Avoid in Your Meta Ads - Local Business Edition 🔴
❌ Targeting too wide or too narrow a radius. Most businesses do not need to target 50 miles out. 15-20 miles is the sweet spot for most local service.
❌ Running image-only campaigns. A single static image in 2026 is not going to cut it. Meta wants movement. A iPhone phone video of a job site or a satisfied customer or a viral trend is needed to find success.
❌ Sending every lead to a "contact us" form on your homepage. Your homepage is not a landing page. Build a dedicated landing page for the offer in the ad. Headline + offer + proof + ONE button.
❌ Not using the Meta on-platform lead form. If your site is slow, outdated, or doesn't convert - use Meta's lead form. We've seen CPLs cut in half when switching.
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🔴 Things to Avoid in Your Meta Ads - Local Business Edition 🔴
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