They think their problem is the creative…
They blame the audience...
They tweak headlines, change budgets, and test 100 hooks.
But here’s the brutal truth:
👉 The real problem is they don’t actually understand how Meta charges them.
Meta isn’t just rewarding good ads...it’s punishing bad structure.
High CPMs? Low ROAS? Weak CTR?
That’s often the result of stacking audiences, letting frequency spiral out of control, or chasing clickbait instead of conversions.
I’ve spent years managing over $300M+ in Meta ad spend, and I see the same mistakes daily.
Want to fix your ads?
Start by fixing your account structure and testing process, not just the ad itself.
What’s the biggest issue you’re dealing with right now in your Meta Ads?