If you run ads for a Medspa, test these! Every example shown here has been running for 500+ days!! That means, something is working.... The format is simple: - Clear visual result - Before and after comparison - Very little clutter What the ad is doing well: ✅ It shows the outcome immediately, and the results are obvious. ✅ It makes the service feel real. Real people. Real treatment. Real visible change. ✅ It reduces friction. A before/after image answers the 'does it work?' question without needing a long explanation Why this works so well for med spas: - Med spa buyers are highly visual- they want to see results - Trust matters- this shows credibility. These are real results on real clients. - People want proof before they book - Transformations usually outperform generic branding Drop in the comments if you have tested this format and how it has worked for you! 👇

This works especially well for local businesses, digital products, courses, consulting offers, and services where buyers usually have questions before taking action. The concept is simple: ✅ Use the creative to create curiosity. ✅ Use the caption to do the selling. How to do it: Create a very simple ad. Use B-roll with large on-screen text or a static image with a strong hook. Make the on-image text curiosity-driven. Your goal is not to explain everything. Your goal is to make the right person want more. Examples: “Want to create a digital course but don’t know where to start? Find the ‘how’ in the caption." "POV you changed your skin by following these 3 skincare steps. Learn the steps in the caption." Use the caption as the real sales message. This is where you give the details. Make it easy to skim. Numbered lists work really well. Short paragraphs work well, too. Give value before the CTA. Teach. Clarify. Remove objections. Then tell them what to do next. Your CTA could be: Buy your course, Book a call, Message your business, Visit your site, Join your program. Why this works: ✅ It sparks curiosity. The image gives just enough to spark curiosity, but not enough to satisfy it. They feel compelled to read more. ✅ It gets people to spend more time with the ad. They stop to read the ad, then continue to engage by reading the caption. ✅ It works well for offers that need context. If your audience has questions, needs trust, or wants to understand the process first, this format gives you room to explain. ✅ It feels more natural. Providing value/ tips and tricks feels like you're doing the user a favor, not selling them. ✅ It creates trust. Giving value and providing an in-depth explanation/ tips estabilished credibility. If you want help figuring out how you can apply this ad to your business, drop your URL below and we will provide some inspiration! Link to the inspiration ad here: https://app.foreplay.co/share/ads/esxkdDbTPjDmA8664auA?user=Marlee%20Anderson

The Interest Stack you guys had me do is outperforming the broad adset. @Thomas Murray @Marlee Anderson

I own a Pressure Washing business and ever since Facebook took away the audience targeting for Pressure Washing. It’s been a complete disaster. How can I get my ads to the correct audience ? I went from 6 to 7 Leads a week to one a week

Are you tracking your ad campaigns with UTMs? If you want to steal mine....feel free! (see image) META will dynamically append these to your website URL when a user clicks your ad. This will then allow you to see where your traffic is coming from in Google Analytics 4! Are you using UTMs already?